All the major consumer electric companies have dipped their toes in the murky waters of 3d technology; but up until now, it could be argued that no single entity has gone as far as Sony has in championing the cause. Right from the offset, the company has used its PlayStation brand to promote 3d around the world, in much the same way it used it to promote DVD and Blu-ray before. The Japanese giants have even produced thier own dedicated PlayStation 3D monitor. Since the advent of 3DTV's it has become the norm for high profile Sony releases such as Motorstorm and Gran Turismo to fully support the function. Last year saw Sony release what has arguably become the flagship of mainstream 3D software - Naughty dog's Uncharted 3. Even with a clear drop in reolution; Uncharted 3 was a resounding success in the added depth department and an obvious winner amounst the 3DTV owning community.
Hardly the ringing endorsement though - hardly the battle cry for 3D Sony sounded at E3 2011, and now with news that Sony's flagship title for 2013 will not support it, many will be left wondering if the company will continue to back 3d at all going forward.